Most firms do one thing well. Strategy or execution. Not both. A strategy consultancy that presents and leaves. An engineering agency that starts building before decisions are settled. An offshore team that shows up with questions the strategy phase should have answered. We don't ask you to choose.
Pick any commerce program that fell apart. The break happened in the gap between the firm that set the strategy and the team that built it. A strategy consultancy that presents and leaves. An engineering agency that starts building before the decisions are settled. An offshore team that shows up with questions the strategy phase should have answered. TechSparq is one firm holding both sides.
We run the full commerce surface. Strategy, design, engineering, operations. The team that wrote the roadmap is on the floor when the platform goes live. The same people who made the calls in the first room are answering Slack at 9pm on launch night. Not a project manager who was briefed the day before. The people who were there.
A global athletics brand brought us in to modernize a B2B order entry system carrying $13 billion in annual revenue. A marketplace platform called us after two years with a major consultancy and no working platform. We delivered in one calendar year. A global sportswear brand handed us 21 global sites and a launch window. Forty-one percent eCommerce growth followed. Same pattern every time. One team. Both sides of the table.
Most retail technology programs fail before the first sprint. In the scoping call. In the platform decision. In the budget conversation that happened three floors up before the firm was even engaged. Here's what that looks like from three seats we know well.
Tell us where you are. We'll tell you what's actually next, and whether we're the right firm to do it. The conversation costs you nothing. The wrong call costs you everything.
Jensen Huang told every CEO on the planet they need an OpenClaw strategy. We agree. With one important clarification. Having a strategy is not the same as deploying OpenClaw. Here's the distinction that matters, and what enterprise retail and eCommerce brands should actually be doing right now.
The reason most digital transformations stall is not bad execution. It's that execution started before the strategy was settled.
Your agentic strategy is only as good as the integration layer underneath it. Here's what enterprise-ready actually looks like.
The first-of-its-kind Black global marketplace. Four Salesforce clouds running co-dependently. Nine third-party integrations. Thirteen total systems. Greenfield. No existing infrastructure. A new eCommerce team sourced and trained from scratch. One calendar year. Live.
Led architecture, data migration, and launch of 21 global eCommerce sites on Salesforce Commerce Cloud. Near-100% uptime. Launched during COVID-19. eCommerce net sales growth represented 23% of total net sales.
Redesigned the Practice Center reporting portal for 6,500+ financial advisors managing $500B+ in client assets. Report delivery from minutes to 500ms. Client retention up 3x within three weeks. On time, on budget despite two major scope changes.
Nike's login system was failing at 100 to 200 registrations per second during product launches. We re-engineered the entire profile infrastructure on AWS microservices. Tested to 1,200 per second with zero degradation. Hosting costs reduced to 20% of the original outlay.
For a long time, the safest thing you could do was hire the biggest name in the room. The firm with the brand, the alumni network, the partner who showed up for the kickoff. No one was ever fired for that call.
That stopped being true somewhere around 2022. You can trace it in the pattern. The engagement that ran two years and produced no working platform. The roadmap that won the steering committee and unraveled by Q2, when the people who wrote it were already on the next pitch. Brand after brand. The deck without the delivery. The strategy without the team. The SOW without the accountability.
The conservative move now is the firm that has actually been inside this at scale. One team. Full surface. Strategy through launch, with the same people in the room from the first call to the go-live.
The roadmap your steering committee can back without hedging. The SOW your procurement team can defend in audit. The platform that holds up under Q4 traffic the marketing team is paid to drive.
Read the full manifesto ↗︎
Three verticals. Deep experience in each.
"I bring the relentlessness of an athlete and the creativity of a musician to create solutions that are not just effective. They resonate."
Dedrick Boyd has spent over two decades at the center of eCommerce strategy and enterprise commerce delivery. A Florida State University graduate in Management Information Systems, he began his career at Arthur Andersen in Atlanta before moving through Deloitte and SAP Ariba. He founded TechSparq in 2007 out of a deep frustration with how the largest firms operated. Too slow. Too siloed. Too removed from the outcome. The mission was to create a high-touch, no-wasted-motion alternative that eliminates complexity and increases profitability for clients.
His track record spans Nike, Columbia Sportswear, Abercrombie & Fitch, Empower Global, Raymond James, and JLL. Keynote speaker at Paris Retail Week 2023. Featured in Forbes, Authority Magazine, NBC, CBS, and Yahoo Finance. Published author of Transformed By AI.
Every model extends your capacity without creating new management burden. We work to your standards, on your tools, inside your cadence. Not the other way around. Pick the shape that fits the moment, not the slide. Scoped before signature, priced to plan, structured to defend in audit.