Unified Commerce is a joint interconnected system. Rather than multiple separate channels, it allows for a single view of inventory, pricing, promotions, and product availability across all channels of your business. It makes it effortless for customers to find products.

Customers are using more channels to find and purchase items which means that businesses must expand and further develop their platforms. It is important to implement a consistent and integrated presence on both physical channels and online platforms. Especially, since COVID-19, more operations have been pushed to digital. 

It is now critical for businesses to have a large online presence along with their physical platforms. This provides the customer with the freedom to choose the platform that best fits their lifestyle. It also gives them the flexibility to transition between various platforms (like between mobile and desktop) while still getting an individualized experience. Unified commerce provides visibility through all mediums while building a comprehensive view of products and the customer. 

Build a personal and individualized experience  

Customers are the focal point of all sales. It is vital for any business to cultivate a seamless experience. This form of commerce makes it easy for customers to transition between different channels along the journey of purchasing an item and still be greeted at an individualized level on each platform. A customer should feel that their retail environment is tailored towards them. 

Ensure your platform and systems work flawlessly   

Each channel must work efficiently and flawlessly by satisfying the customer’s expectations in regard to that specific platform. Customers expect no interruptions during their shopping experience. If there are disruptions or limitations during their retail journey, they are likely to seek out a different brand.

Identify, meet and exceed customers’ expectations   

  In order to deliver a unified experience, a business must integrate a 360-degree view for the customer. A single view fails to provide the necessary information needed to identify and fully understand the customer’s needs. By utilizing all platforms, a business can efficiently understand its customers’ needs and expand its outreach. 

It is crucial to implement customer-centered Unified Commerce

A holistic shopping experience may encourage both brand loyalty and consumer growth. People are even willing to pay more when they are provided a better experience. If a returning customer is greeted with their past purchases and recommended products, they are more inclined to remain loyal.

If a customer does not have an individualized experience on all platforms, they are likely to move on to another business. Gartner reports that “81% of marketers expect to be competing almost completely on the basis of customer experience by 2020, (which) means the delivery of excellent customer experiences is critical to business growth.”

A customer’s experience is clearly a key differentiator. This is why it is crucial to implement Unified Commerce for your business.  

Sources: https://www.softwareadvice.com/resources/what-is-unified-commerce/