THE ONE INVESTMENT YOUR BRAND MUST MAKE TO STAY IN THE GAME
There’s an element of magic involved in love and devotion. What makes us do the things we do in the name of love? How do you create the same kind of connection with your customers – the kind of enchantment that keeps them coming back for more?
Show them you know them.
Can You See It?
To create a lasting connection, your brand needs to have a robust identity – a back story, a vision, values and a mission that is clear and consistent throughout your messaging. These things are the building blocks of iconic status, and they flesh out the intimacy that a customer feels with a brand.
These are also key players in TechSparq’s “The Living Brand” model. A true commitment to customer experience, or CX, is the most powerful weapon your company can possess. Brands that lead in CX outperform their competitors by nearly 80%.
The Writing On the Wall
Emotional ties with your customers mean more than just brand devotion. It also leads to massive ROIs and happier employees. Almost 85% of brands that work to improve their CX report an increase in revenue in the first year. Further still, companies with truly superior CX efforts bring in nearly six times more revenue than their competitors whose focus is not customer-centric.
At TechSparq, we know that immersive commerce is an integral part of The Living Brand. We have all grown numb to browsing “the grid” online – the same page after page after page of thumbnails. No matter how many photo angles are available, they are still just images on the same old website.
It becomes a different thing entirely when you’ve seen the way that necklace falls on your collarbone. That necklace becomes “yours”, long before you ever complete a transaction. When your customers interact and engage with your products, the bonds of love grow stronger. As does your brand’s bottom line.