PIXIE DUST
Many, many moons ago, I was in the beginning stages of planning a big event. Alongside the normal coordinating came an extra hurdle: I’m an Air Force brat. Both of my parents were military brats. While I have many adopted homes, there is no obvious place for me to gather all the important people in my life. They are as spread out as the dozen time zones I grew up in.
The one thing I knew for sure was that I wanted for everyone to be able to suspend reality equally for this event. I did not want half of my guests to be worried about getting up early for work the next day. To be frank, I didn’t want for any of my guests to even concern themselves with driving. As my wish list grew, my options narrowed.
Fortunately, I knew where I needed to go: Walt Disney World.
Fantasyland
To the uninitiated, there may have been winces reading that. Perhaps visions of mouse ears? If that’s what you’re into, absolutely. What Disney does best, though, is turn dreams into reality. That’s what I needed. I did not have time to vet vendors from across the country. I needed someone I could trust.
If anyone understands the importance of customer experience, it’s The Walt Disney Company. The entire event – from the planning process to the execution – was seamless. If things went awry, I was unaware. It’s the magic of Disney, and it permeates everything they do.
Tomorrowland
The Walt Disney Company is the embodiment of what we call The Living Brand. It’s the way a brand wraps itself around its customers, creating a lifestyle built around what they love and trust. All those warm, fuzzy things are wonderful, but what about the P&L?
That’s the true fairy-tale ending: Companies that provide an emotional connection with customers outperform the sales growth of their competitors by 85%. Are you cultivating the kind of Living Brand that makes you the obvious choice? The trusted partner? Nearly 75% of American consumers are willing to spend more to do business with a brand that offers great customer service, even for identical products.
Not enough good news? Brands that increase their focus on CX enjoy upwards of 20% swells in employee engagement. The exponential potential of happier employees is unlimited, meaning you’ve unlocked enchantment for all.
Sounds like the work of a fairy godmother...