INDUSTRY TITANS SAY IMMERSIVE COMMERCE IN THE METAVERSE WILL SEPARATE WINNERS FROM LOSERS USING ONE RULE
If you’re reading this right now, it’s likely you’re familiar with the Pareto Principle. (If you’re not, check out an archived blog.) At TechSparq, we’ve developed “80/20 in Full Effect”, a data-driven solution that turns the Pareto Principle on its head.
64% of your brand’s revenue is generated
by 4% of your customers.
Where are you spending your time and money, specifically as it relates to entering the metaverse in the best possible position?
Reignite Your Brand Experience Online with Immersive Commerce Events for Your VIPs
Drilling deep into the data about your most committed shoppers unlocks countless methods by which to enrich those bonds. In a recent Vogue Business article, an EY-Parthenon partner put it succinctly:
“In luxury, it’s about creating intimacy with customers and building brand ambassadors.
You don’t get there by pushing promotions.” - Ludwig Voll, Ernst & Young
Reward Brand Loyalists with Immersive Experiences in the Metaverse
By focusing on your best customers, your brand can create immersive commerce experiences that surprise and delight shoppers. Utilizing events like virtual pop-ups as rewards for your top-tier customers will pay dividends.
95% of loyalty program members want to engage with their brand’s program through new and emerging technologies.
These are the customers you must be in sync with, as they deliver revenue time and again with their loyalty. Treat them to VIP-only immersive events that indulge them in exclusivity.