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WHY IMMERSIVE COMMERCE IN THE METAVERSE IS THE LOGICAL EVOLUTION OF E-COMMERCE
Both brands and consumers must be moving in the direction of immersive commerce because it offers a whole new level of engagement that was never available before. Just as our digital shopping experience evolved from static images to video content on e-commerce sites, so will they evolve into AR reality-based interactions with customers.
WHAT YOU NEED TO KNOW ABOUT IMMERSIVE COMMERCE BEFORE IT’S TOO LATE
Why has it taken 20 years to make the leap from traditional online gaming to quite literally everything else? As an adult who spent her childhood moving every couple of years, I would watch people play Xbox Live with friends and family members both across the street and across the globe – it was truly magical.
LEAVE COMPETITORS IN YOUR DUST WITH THIS ONE PLAY
All of these screens – desktop, laptop, phone, tablet – we gaze at and into them endlessly. How do you pull your customers in, how do you engage with them in ways that make them feel seen?
HOW IMMERSIVE COMMERCE WILL SAVE RETAIL
For every minute that passed in the year 2020, users uploaded 500 hours of content to YouTube, downloaded TikTok nearly 3,000 times, and posted more than 347,000 stories on Instagram. How much money is your brand leaving on the table?