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LUXURY INSIDERS SAY THESE TWO QUESTIONS MUST BE ANSWERED BEFORE ENTERING THE METAVERSE
What’s Next for luxury and lifestyle brands is undeniably immersive commerce in the metaverse, but that doesn’t necessarily mean a change in direction.
THE RESURRECTION OF SQUAD SHOPPING
There is a natural progression, a natural marriage between these two cultural phenomenon that is so obvious - it is genuinely What’s Next. Immersive commerce is the epicenter of the unfolding metaverse, and it is more important than ever that brands don’t simply create connections with their customers.
THE $800B OPPORTUNITY YOUR BRAND CANNOT AFFORD TO MISS
Once estimated at $500B, industry analysts now believe the burgeoning metaverse offers a potential $800B market opportunity. And so the retail sector has been in a tizzy, throwing any number of next-wave brain children at their customers.
METAVERSE 101
As of December 2021, nearly everyone I come into contact with, regardless of age or station in life, has heard of “the metaverse”. Very few of them can describe what the metaverse is or will be. Nearly all of them have extremely strong opinions about what it means for the future of humanity.