UNIFIED COMMERCE

FULFILLING THE PROMISE OF OMNICHANNEL RETAIL

It was not that long ago that retailers only considered their product, brand, pricing, promotion, and a single sales channel. In this new world, the shopping experience itself is just as important.

Today’s shoppers are technically savvy and expect to use all retail channels with ease.

They seek a fully integrated shopping experience where they can shop, purchase, and return fluidly across all channels. This experience is known as omnichannel retail.

Omnichannel retail is a business model that places the customer at the center of the strategy regardless of whether the purchase is by computer, mobile, in-store, or buy-online-pickup-in-store (BOPIS) experience. By creating a consistent shopping experience across the many customer-facing shopping channels, you’ll put the customer at the center of the strategy.

Omnichannel customers want to have the same experience in terms of look and feel in terms of their shopping experience regardless of the channel that they are using to make their purchase. Management of how the channels work may be very different while presenting a consistent brand and shopping image.

It is essential for an omnichannel strategy to work optimally is that the channels need to be well-connected. Customers expect consistency of not only the look and feel of the shopping experience, but also the offers, coupons, and rewards across the channels. Messaging has to be similar in each and the same offers have to be there.

To make this expectation a reality, retailers have to integrate their processes and systems, as well as, provide seamless customer experiences that allow shoppers to move across all consumer touchpoints (online, in-store, mobile, etc.). This is the definition of Unified Commerce.

Unified Commerce enables retailers to deliver the modern, fluid, and unpredictable shopping journeys that today’s shoppers demand.

Unified Commerce is how retailers deliver on the omnichannel promise.