HOW BOTS WILL DELIVER IMMERSIVE COMMERCE SUCCESS IN THE METAVERSE
We are living in a busy time. That feels like a pretty massive understatement, but let’s just talk about technology. I have already outed myself as a dyed-in-the-wool Apple disciple, my devotion sealed with our first home computer while living in Seoul in 1985. It is difficult to fathom how rapidly tech would advance with each passing decade and having lived through it myself there are clear phases.
The transition to the next phase – to web 3.0 – is already in progress, whether your brand is participating or not. There are choices to be made, paths to be chosen, and fates to be sealed: Innovate and thrive, or die on the vine. (For painful reference, think back to Netflix vs. Blockbuster as streaming technology forced similar choices upon the home entertainment industry.)
The Metaverse Will Not Wait – Be an Early Adopter
If you are unfamiliar with the concept of the metaverse at this point, that’s willful ignorance. The future of retail will exist in the metaverse sooner than we realize. Look to the bellwethers among luxury and lifestyle brands – phygital experiences, virtual pop-ups, digital fashion, and NFTs abound.
For a look at the broader implications of the metaverse on marketing and commerce, check out this episode of The Metavertising Podcast.
The beauty of so much of the technology we’re talking about is that it’s scalable. Not every brand can afford to dedicate seven figures or more to a project that can still feel very conceptual, as a unified metaverse platform does not yet exist. That’s just it, though – you can dial it down to a very tangible outing with very real results.
Let Bots Free Up Your Budget to Increase Immersive Experiences
What does any of this have to do with bots? Robotic process automation, or RPA, is the fastest and easiest way to get started on your immersive commerce journey. Not only will you free up your human workforce for more useful and creative endeavors, but you will also save heaps of money on your operational expenses. (Did I mention that RPA is crucial to improving your brand’s CX? Check out this blog for more.)
RPA has a potential ROI of 30-200% - in the first year
Suddenly you have budget to invest in technology, to take chances, to be a pioneer – even if you’re not ready for the big show. What could a single live shopping event do for your brand? What kind of buzz could your creative team create with a VIP virtual shopping experience?
This is your moment. Make it foolproof with RPA.
