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IMMERSIVE COMMERCE IS THE VIRTUAL STORE OF THE FUTURE
Immersive Commerce Dedrick Boyd Immersive Commerce Dedrick Boyd

IMMERSIVE COMMERCE IS THE VIRTUAL STORE OF THE FUTURE

Almost 90% of Gen Z are engaged in video games on a weekly basis; they expect anything described as “virtual” to have the same lived-in feel as their video-game avatars who they can style to look like anyone, dress in any outfit, and explore virtual worlds through countless camera angles and levels of interaction. Current virtual stores fall well short of this experience, however, but the metaverse is trending this way thanks to a combination of technologies with extended reality (XR) at the forefront.

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7 WAYS ROBOTS WILL SAVE YOUR COMPANY FROM EXTINCTION

When it comes down to it, there remain functions that only sentient humans can perform – at least as of right now. Our creativity, our senses of humor, our innovation are not programmable. We are not, however, without our drawbacks. We transpose numbers, we misread words, and we have bad days.

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Immersive Commerce Dedrick Boyd Immersive Commerce Dedrick Boyd

WHY IMMERSIVE COMMERCE IN THE METAVERSE IS THE LOGICAL EVOLUTION OF E-COMMERCE

Both brands and consumers must be moving in the direction of immersive commerce because it offers a whole new level of engagement that was never available before. Just as our digital shopping experience evolved from static images to video content on e-commerce sites, so will they evolve into AR reality-based interactions with customers. 

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FIVE WAYS BOTS WILL BOOST YOUR BOTTOM LINE

First things first: Listen to the experts. Approximately 98% of IT leaders say automating business processes is vital to driving business benefits. This is a similar revolution to Ford’s assembly line – we have found a way to accomplish more labor in less time, with virtually no mistakes. It’s the easiest win imaginable.

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