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Immersive Commerce Dedrick Boyd Immersive Commerce Dedrick Boyd

WHEN DIGITAL MEETS PHYSICAL

The COVID-19 pandemic shook the global retail market triggering an acceleration to e-commerce and digital shopping unlike anything we’ve ever seen. Those who took the early wait-and-see approach are teetering and still have not found their footing. A devastating state of affairs. So, how can retailers buck this downtown and create experiences that customers crave? Look to digitally native DTC brands. They create experiences. Experiences that unlock desire.

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