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INSIDERS SAY THIS ONE RULE SEPARATES RETAIL WINNERS FROM LOSERS
It is more important than ever that brands refocus their attention on the customers they have already enchanted. Statistically, a new customer is worth a fraction of the LTV of an existing, satisfied shopper.
THE DEVASTATING MISTAKE LUXURY BRANDS CONTINUE TO MAKE
A hyper-focus on your brand’s true-blue disciples not only validates their love, it also skyrockets your bottom line. Like a match made in heaven.
IGNORING THIS ONE RULE WILL DESTROY YOUR BRAND
Everyone identifies with a brand, no matter how much or how little spending they do. We make connections throughout our lives, and those impressions tend to last. These emotional bonds are the most valuable currency and convert into actual currency.
FIVE OPPORTUNITIES YOUR BRAND IS LEAVING ON THE TABLE
90% of global executives who use data analytics report that they improved their ability to deliver a great customer experience. The benefits and growth opportunities go both outward to your customers, and inward to your organization. Everybody wins.