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Immersive Commerce Guest User Immersive Commerce Guest User

THE RESURRECTION OF SQUAD SHOPPING

There is a natural progression, a natural marriage between these two cultural phenomenon that is so obvious - it is genuinely What’s Next. Immersive commerce is the epicenter of the unfolding metaverse, and it is more important than ever that brands don’t simply create connections with their customers.

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Immersive Commerce Dedrick Boyd Immersive Commerce Dedrick Boyd

WHY IMMERSIVE COMMERCE IN THE METAVERSE IS THE LOGICAL EVOLUTION OF E-COMMERCE

Both brands and consumers must be moving in the direction of immersive commerce because it offers a whole new level of engagement that was never available before. Just as our digital shopping experience evolved from static images to video content on e-commerce sites, so will they evolve into AR reality-based interactions with customers. 

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Immersive Commerce Dedrick Boyd Immersive Commerce Dedrick Boyd

WHEN DIGITAL MEETS PHYSICAL

The COVID-19 pandemic shook the global retail market triggering an acceleration to e-commerce and digital shopping unlike anything we’ve ever seen. Those who took the early wait-and-see approach are teetering and still have not found their footing. A devastating state of affairs. So, how can retailers buck this downtown and create experiences that customers crave? Look to digitally native DTC brands. They create experiences. Experiences that unlock desire.

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