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THE RESURRECTION OF SQUAD SHOPPING
There is a natural progression, a natural marriage between these two cultural phenomenon that is so obvious - it is genuinely What’s Next. Immersive commerce is the epicenter of the unfolding metaverse, and it is more important than ever that brands don’t simply create connections with their customers.
THE $800B OPPORTUNITY YOUR BRAND CANNOT AFFORD TO MISS
Once estimated at $500B, industry analysts now believe the burgeoning metaverse offers a potential $800B market opportunity. And so the retail sector has been in a tizzy, throwing any number of next-wave brain children at their customers.
WHY IMMERSIVE COMMERCE IN THE METAVERSE IS THE LOGICAL EVOLUTION OF E-COMMERCE
Both brands and consumers must be moving in the direction of immersive commerce because it offers a whole new level of engagement that was never available before. Just as our digital shopping experience evolved from static images to video content on e-commerce sites, so will they evolve into AR reality-based interactions with customers.
WHEN DIGITAL MEETS PHYSICAL
The COVID-19 pandemic shook the global retail market triggering an acceleration to e-commerce and digital shopping unlike anything we’ve ever seen. Those who took the early wait-and-see approach are teetering and still have not found their footing. A devastating state of affairs. So, how can retailers buck this downtown and create experiences that customers crave? Look to digitally native DTC brands. They create experiences. Experiences that unlock desire.