THE $800B OPPORTUNITY YOUR BRAND CANNOT AFFORD TO MISS
Once estimated at $500B, industry analysts now believe the burgeoning metaverse offers a potential $800B market opportunity. And so the retail sector has been in a tizzy, throwing any number of next-wave brain children at their customers.
Now is not the time to act impulsively - we are quite literally at the next phase of our digital evolution as a species. These entrees into the metaverse should be done thoughtfully, as pioneers, not plunderers. In this truly shared space, how do we find room for everyone? Let’s start with our friends.
When I Move, You Move
At TechSparq, we’ve been saying it for a long time: Shopping is a team sport. The potential opportunity created by immersive commerce and “phygital” retail is mind-boggling.
We know that 81% of shoppers will follow recommendations from friends and family. Studies have shown that human beings typically spend more when they’re shopping together. And while everyone is chasing new customers, we also know that loyal customers are worth 254% more to your brand’s bottom line.
What if your loyal customer in Denver could squad shop in the metaverse, and not just suggest your brand, but actually shop it with her best friend, a potential new customer, in Dallas? The power of profitability is as exponential as the metaverse, itself.
