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IMMERSIVE COMMERCE IS THE VIRTUAL STORE OF THE FUTURE
Almost 90% of Gen Z are engaged in video games on a weekly basis; they expect anything described as “virtual” to have the same lived-in feel as their video-game avatars who they can style to look like anyone, dress in any outfit, and explore virtual worlds through countless camera angles and levels of interaction. Current virtual stores fall well short of this experience, however, but the metaverse is trending this way thanks to a combination of technologies with extended reality (XR) at the forefront.
INDUSTRY TITANS SAY IMMERSIVE COMMERCE IN THE METAVERSE WILL SEPARATE WINNERS FROM LOSERS USING ONE RULE
Where are you spending your time and money, specifically as it relates to entering the metaverse in the best possible position?
LUXURY INSIDERS SAY THESE TWO QUESTIONS MUST BE ANSWERED BEFORE ENTERING THE METAVERSE
What’s Next for luxury and lifestyle brands is undeniably immersive commerce in the metaverse, but that doesn’t necessarily mean a change in direction.
IMMERSIVE CLIENTELING IS THE UNFAIR ADVANTAGE YOUR BRAND NEEDS TO DOMINATE IN THE METAVERSE
Immersive commerce experiences offer your customers the most intimate access to your brand. Deploy virtual personal shopping invitations in the metaverse to your most loyal devotees.