IMMERSIVE CLIENTELING IS THE UNFAIR ADVANTAGE YOUR BRAND NEEDS TO DOMINATE IN THE METAVERSE
By the time this blog is published we will have seen the first day of Decentraland’s Metaverse Fashion Week. For the moment, however, we are delighting in the sneak-peeks and novel forecasting by way of this tantalizing piece by Adriana Lee of WWD.
Whether you are at the helm of a powerhouse like Gucci or you are finding your footing in the luxury or lifestyle space, the verdict is in: the metaverse is the start of web 3.0, and immersive commerce will be central to all future retail successes.
Virtual Pop-Ups Eliminate Barriers Between Your Brand and Your Customers
Immersive clienteling and immersive commerce may sound nebulous, but they are inclusive of so much of what already exists in online retail spaces. AR and VR are available on many of the more innovative brand’s websites, NFTs are experiencing some popular-kid backlash, and Rihanna has an agent for her avatar. Staying ahead of trends has never been more important and goes hand-in-hand with keeping your followers engaged and hungry for What’s Next.
Engaged customers are 5x more likely to make repeat purchases.
Virtual pop-ups are entirely scalable, from invitation-only product drops featuring a single live-streamer to the most decadent or outrageous events your creative department can dream up. What if there were no rules for what was possible? What if you could truly wrap your brand around your customers, enriching that most valuable of resources – the emotional connection between you and your biggest stans.
Immersive Commerce: The New Virtual Shopping Experience
Immersive commerce experiences offer your customers the most intimate access to your brand. Deploy virtual personal shopping invitations in the metaverse to your most loyal devotees. This level of connection is more important than ever to consumers. Social media continues to blur the lines between online and IRL, and allowing your brand loyalists to feel a true kinship.
Highly-engaged customers pay nearly 60% more per transaction.
Emotional ties with your customers mean more than just brand devotion and massive ROIs – it all works together to produce happier employees, as well. Almost 85% of brands that work to improve their CX report an increase in revenue in the first year. Further still, companies with truly superior CX efforts bring in nearly six times more revenue than their competitors.
