LUXURY INSIDERS SAY THESE TWO QUESTIONS MUST BE ANSWERED BEFORE ENTERING THE METAVERSE
In the late 1980’s, my mother would leave her own kindergarten classroom at the end of each day and drive to a bus stop that dropped me off from the school I attended on the other side of the island of O’ahu. For a few weeks each school year, we would deviate slightly from that routine for a very specific event: Monopoly at McDonald’s.
We would share fries and a Coke on the ride home from the bus stop, ensuring we would get two game pieces to reveal as she drove. Clever as any 11-year-old, I found it endlessly funny to pretend we had won some magical prize every time I pulled that tab off a sweaty cup.
This, my friends, is gamification.
Did you think gamification meant avatars? Or VR headsets?
Yes and yes.
Do Your Customers Want Nfts or Traditional Retail In The Immersive Commerce Metaverse?
At the heart of this question is knowing your customers in a deep and personal way. Immersive commerce including tools like gamification is an entirely scalable and customizable way to strengthen the bonds between your brand and its fan base. These intimate connections pay off in dividends, as outlined by Christian Selchau-Hansen of Forbes:
“A series of gamified personal offers and experiences enables different pathways for customers to achieve different rewards, resulting in a stronger and more meaningful emotional connection with the brand.”
Metaverse shopping is rife with opportunities for creative risk-takers - I, for one, am very much looking forward to trying on boots in some sort of Fluevog upside-down land where I am also a pegasus who looks like Hedy Lamarr.
But smart brands know that not every demographic is interested in a futuristic experience. Technology should always lead with purpose, and the metaverse and gamification are no different. Meet your customers where they are.
How Will Your Brand Deploy Gamification to Reignite Your Brand Experience in the Metaverse?
What’s Next for luxury and lifestyle brands is undeniably immersive commerce in the metaverse, but that doesn’t necessarily mean a change in direction. Perhaps it’s an opportunity to focus in further on your most devoted followers – how can you get their hearts racing? They are, after all, the cornerstone of any lasting brand.
CUSTOMERS WITH AN EMOTIONAL RELATIONSHIP WITH A BRAND HAVE A 306% HIGHER LIFETIME VALUE
Take a deep look at who your devotees really are at their core and meet them in that space. Reinvigorate their passion for your brand utilizing tools like immersive clienteling and gamification.
* As an aside, one afternoon in 1989, I pulled the tab of that McDonald’s cup and we really had won a trip to Disneyworld. You have to play to win.
