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LUXURY INSIDERS SAY THESE TWO QUESTIONS MUST BE ANSWERED BEFORE ENTERING THE METAVERSE
What’s Next for luxury and lifestyle brands is undeniably immersive commerce in the metaverse, but that doesn’t necessarily mean a change in direction.
METAVERSE 101
As of December 2021, nearly everyone I come into contact with, regardless of age or station in life, has heard of “the metaverse”. Very few of them can describe what the metaverse is or will be. Nearly all of them have extremely strong opinions about what it means for the future of humanity.
WHAT YOU NEED TO KNOW ABOUT IMMERSIVE COMMERCE BEFORE IT’S TOO LATE
Why has it taken 20 years to make the leap from traditional online gaming to quite literally everything else? As an adult who spent her childhood moving every couple of years, I would watch people play Xbox Live with friends and family members both across the street and across the globe – it was truly magical.
LEAVE COMPETITORS IN YOUR DUST WITH THIS ONE PLAY
All of these screens – desktop, laptop, phone, tablet – we gaze at and into them endlessly. How do you pull your customers in, how do you engage with them in ways that make them feel seen?