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IMMERSIVE COMMERCE IS THE VIRTUAL STORE OF THE FUTURE
Almost 90% of Gen Z are engaged in video games on a weekly basis; they expect anything described as “virtual” to have the same lived-in feel as their video-game avatars who they can style to look like anyone, dress in any outfit, and explore virtual worlds through countless camera angles and levels of interaction. Current virtual stores fall well short of this experience, however, but the metaverse is trending this way thanks to a combination of technologies with extended reality (XR) at the forefront.
LUXURY INSIDERS SAY THESE TWO QUESTIONS MUST BE ANSWERED BEFORE ENTERING THE METAVERSE
What’s Next for luxury and lifestyle brands is undeniably immersive commerce in the metaverse, but that doesn’t necessarily mean a change in direction.
THE RESURRECTION OF SQUAD SHOPPING
There is a natural progression, a natural marriage between these two cultural phenomenon that is so obvious - it is genuinely What’s Next. Immersive commerce is the epicenter of the unfolding metaverse, and it is more important than ever that brands don’t simply create connections with their customers.
THE $800B OPPORTUNITY YOUR BRAND CANNOT AFFORD TO MISS
Once estimated at $500B, industry analysts now believe the burgeoning metaverse offers a potential $800B market opportunity. And so the retail sector has been in a tizzy, throwing any number of next-wave brain children at their customers.