GO DEEPER
Connection. Since the madness of the pandemic started, perhaps the most universal feeling we’ve all experienced is the longing to connect – with each other, with the world around us, and more deeply with ourselves. That craving for a sense of belonging should be embraced by your brand, as well.
Immersive Commerce, or I-Commerce, allows technology to take your brand identity to a new level, but what does that look like? It does not necessarily involve bulky VR headsets or a gaming console. What else builds a memorable experience? Your crew, of course - those same people you’ve been waiting to reconnect with. The opportunities to marry these visions is limited only by your brand’s imagination.
Let’s Get Together
Shopping is a team sport. And while the two cents’ of your girl gang is a plus, for retailers, squad shopping equals higher revenue. Nearly 70% of shoppers have higher ATVs when shopping with friends. Creating a truly immersive environment that doesn’t just support but encourages shopping as a team is a true win-win.
The days of texting links that occasionally work, awkward FaceTime calls for a second opinion on that jacket – they’re behind us. What’s Next? Browsing goods from your living room in California with your BFF in Seoul, in a virtual environment crafted by the brands you love.
Can you see it? Can you imagine what’s possible?
Soulmates
Inviting your customers to squad shop is a crucial element to I-Commerce, but What’s Next? The easy answer is typically VR/AR, but the hardware required has yet to become the norm in every household. Smart phones, on the other hand, are truly ubiquitous, and smart TVs aren’t far behind.
This technology unlocks limitless possibilities: What if you could create a reality that reflected exactly who your brand is, at its core? Wrap your customers in everything you are in the metaverse, invite them to know you at a deeper level, and they will come back for more. And they’ll bring friends.
Luxury labels have always embraced their identities. The core story they erect is what permeates the culture, carrying successes past the madness of spring or fall lines. There is, in fact, an intoxicating boldness to authenticity. Who are you, as a brand? How do you build a world that announces exactly what you’re about? We know how.
